Invisible Hazards - Auckland Transport

‘Inattentional blindness’ causes people to miss things happening right in front of them due to a lack of focus. Drivers who experience this only see fifty percent of dangers on the road with them. 

So unlike traditional road safety ads that highlight hazards, we hid them in plain sight.

Best Awards: Silver (Design Craft - Photography)

AXIS: Finalist (Image)

Best Ads: Best Outdoor

Best Ads: Best Radio

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