Quit The Tit - Boring Oat Milk

New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why over 4 million New Zealanders are still addicted to cow’s milk.

‘Quit The Tit’ encourages Kiwis to wean themselves off tit milk and onto a more appropriate alternative.

AXIS: Gold (Retail – Sampling)

AXIS: Silver (Direct – Campaign)

AXIS: Bronze (TV, Cinema or VOD – Campaigns)

AXIS: Finalist (Social Video)

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